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Desiree Peterkin Bell's Blog

What is Brand Activism?

What is Brand Activism?

Did you know that 91% of millennials and 85% of the average U.S. public would eagerly switch brands in favor of one that openly supports a worthwhile cause? These days, many people are excited about campaigning for a cause, and they expect...

How Your Brand Should Respond to the BLM Movement

How Your Brand Should Respond to the BLM Movement

The Black Lives Matter movement has become revitalized since George Floyd was murdered in police custody in May. For many Americans, the movement has reshaped the way they think about race relations, and as a result, they’ve prioritized learning about the challenges...

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