by Desiree Peterkin Bell | May 26, 2021 | Building Brands & Movements, Desiree Peterkin Bell
Providing a high level of customer satisfaction is more important than ever for small businesses and entrepreneurs who hope to compete with larger corporations. While they may not have the vast resources that those larger companies have at their disposal, smaller...
by Desiree Peterkin Bell | May 24, 2021 | Building Brands & Movements, Desiree Peterkin Bell
A good marketing strategy will push you beyond the borders and enable you to acquire new users for your product and sustain relationships with others. It requires an in-depth understanding of human psychology, one whose process can never stop. A good marketing...
by Desiree Peterkin Bell | Apr 8, 2021 | Building Brands & Movements, Desiree Peterkin Bell
We live in a time when things in business move quickly. The Internet makes it easy to make a living doing what you’re passionate about. With so much competition, it can be a struggle to build a strong brand and earn clients that will return to you. This might be...
by Desiree Peterkin Bell | Apr 8, 2021 | Building Brands & Movements, Desiree Peterkin Bell
In the past, companies could rely on brand loyalty and trust that customer churn would be a minor problem. In recent years, the introduction of online shopping and the sudden onset of a global pandemic has changed that situation. Now, businesses are facing uncertain...
by Desiree Peterkin Bell | Mar 9, 2021 | Building Brands & Movements, Desiree Peterkin Bell
Businesses have always benefited from taking a holistic approach. When every department pursues its own ends without collaboration, resources are wasted and the company lacks a unity of purpose. You need everybody to pull together towards a common goal, and the best...
by Desiree Peterkin Bell | Feb 10, 2021 | Building Brands & Movements, Desiree Peterkin Bell
The average American workplace may be more diverse than ever before, but that doesn’t mean they’re still all that inclusive. A 2016 report from the Harvard Business Review found that Latino men and women are regularly snubbed in the workplace, and 63...