Content marketing is regarded as the undoubted future of digital marketing. Search engine optimization (SEO) consists of using strategically created content, which ensures that clients can get better viewership across the websites. Like any other marketing strategy, content marketing should be monitored to ensure that it can deliver the desired results in terms of improved SEO performance. One of the strategies of evaluating content marketing is conducting strategic audits. Content marketing auditing involves the use of four fundamental SEO audit reports, which provide valuable insights relating to SEO performance.
The first type of SEO audit revolves around keyword research, which focuses on identifying strategic keywords and keyword density within a specific content. Keyword research and analysis provides a powerful assessment of a given website, its competitors and consumers using strategic web Analytics to identify and organize keyword phrases. Checking the composition and location of strategic keyword phrases can ensure that SEO content performs as intended.
The second type of audit report for use in content marketing analytics is content audit. Content audit, in this regard, revolves around the analysis of a given content and comparing the obtained data with web analytics. SEO content auditing is a competitive way of ensuring that specific content is optimized for viewership and relevance to a given audience or target client base. Content auditing allows SEO copywriting tactics to be customized to specific needs, which depend on the identified content objective.
Another strategy commonly utilized in content marketing involves checking for inbound and internal linking audits. Inbound audits generally regard checking web pages for the quantity and quality of links from external web resources. The link quantity and quality are both valuable statistics that should be evaluated. Internal linking involves checking for links within a domain emanating from other pages within the same domain. The inbound and internal linking auditing reports help to verify a website’s authority.
The last area of assessment in content marketing is conducting a social media audit, which focuses on checking for the presence of social media links emanating from a specific site to different social media sites. The presence of these links is useful from an SEO perspective as it helps clients to engage better with service providers. It also helps to build a brand authority while facilitating content distribution through content sharing and feedback generation.