A social media content calendar is a popular element of most marketing strategies. A content calendar allows you to map out your content and posts ahead of time and schedule them out. Doing this in advance will help you feel less stressed for time during your workweek and help you develop more creative content. When you’re pressed for time, you often need to choose generic quotes or repurpose content you already have. A social media content calendar has many other advantages, too. If you haven’t begun utilizing one yet, the following are a few of the many reasons to implement the strategy.
Allows You to Post More Consistently
Consistently posting is the best way to build an audience and keep them engaged. Great engagement builds your organic reach, too. The more involved people are with your social media posts, the more likely new people will see them and begin following your brand. Planning out and scheduling your posts ahead of time guarantees that you’ll be posting on a regular basis. You can also plan out posts around holidays or big promotions.
Fewer Typos and Mistakes
If you plan out your social media posts in advance, you’ll be able to implement more steps into your process. For example, you will have more time to copy-edit your text, fact-check information you cited, or ensure everything is compliant with your organization’s C-suite or legal team. Coordination with other members of your company takes time, and planning everything in advance will give you the flexibility you need.
More Time to Spend on Strategy and Quality Content
If you plan and schedule your social media posts in advance, you’ll have more time to spend on creating high-quality, engaging content and a strategy that keeps followers returning to your content over and over again. When your schedule is already determined, you can think about finding influencers to partner with, running contests, engaging audiences on new social media accounts, and more. Engaging content is more important now than ever before, and any extra time you have to devote to fine-tuning your posts will go a long way.
If you aren’t already utilizing a social media content calendar, there’s no time like the present. Creating and scheduling your posts in batches will allow you extra time to catch any errors, post more consistently, and spend more time creating quality content and unique strategies.