by Desiree Peterkin Bell | Apr 8, 2021 | Building Brands & Movements, Desiree Peterkin Bell
In the past, companies could rely on brand loyalty and trust that customer churn would be a minor problem. In recent years, the introduction of online shopping and the sudden onset of a global pandemic has changed that situation. Now, businesses are facing uncertain...
by Desiree Peterkin Bell | Mar 9, 2021 | Building Brands & Movements, Desiree Peterkin Bell
Businesses have always benefited from taking a holistic approach. When every department pursues its own ends without collaboration, resources are wasted and the company lacks a unity of purpose. You need everybody to pull together towards a common goal, and the best...
by Desiree Peterkin Bell | Feb 10, 2021 | Building Brands & Movements, Desiree Peterkin Bell
The average American workplace may be more diverse than ever before, but that doesn’t mean they’re still all that inclusive. A 2016 report from the Harvard Business Review found that Latino men and women are regularly snubbed in the workplace, and 63...
by Desiree Peterkin Bell | Feb 9, 2021 | Building Brands & Movements, Desiree Peterkin Bell
Consumers connect with brands that consistently provide authentic content, but keeping your content fresh and engaging can be challenging. Even if you possess a high degree of creativity, you may find that you run out of ideas from time to time. These tips can help...
by Desiree Peterkin Bell | Feb 9, 2021 | Building Brands & Movements, Desiree Peterkin Bell
A social media content calendar is a popular element of most marketing strategies. A content calendar allows you to map out your content and posts ahead of time and schedule them out. Doing this in advance will help you feel less stressed for time during your workweek...