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Desiree Peterkin Bell's Blog

Learning to Build a Strong Brand

Learning to Build a Strong Brand

We live in a time when things in business move quickly. The Internet makes it easy to make a living doing what you're passionate about. With so much competition, it can be a struggle to build a strong brand and earn clients that will return to you. This might be...

Building Brand Loyalty

Building Brand Loyalty

In the past, companies could rely on brand loyalty and trust that customer churn would be a minor problem. In recent years, the introduction of online shopping and the sudden onset of a global pandemic has changed that situation. Now, businesses are facing uncertain...

How PR and Marketing Can Work Together

How PR and Marketing Can Work Together

Businesses have always benefited from taking a holistic approach. When every department pursues its own ends without collaboration, resources are wasted and the company lacks a unity of purpose. You need everybody to pull together towards a common goal, and the best...

Steps for Building a More Inclusive Organization

Steps for Building a More Inclusive Organization

The average American workplace may be more diverse than ever before, but that doesn't mean they're still all that inclusive. A 2016 report from the Harvard Business Review found that Latino men and women are regularly snubbed in the workplace, and 63 percent of Latino...

Advice for More Authentic Content

Advice for More Authentic Content

Consumers connect with brands that consistently provide authentic content, but keeping your content fresh and engaging can be challenging. Even if you possess a high degree of creativity, you may find that you run out of ideas from time to time. These tips can help...

Advantages of a Social Media Content Calendar

Advantages of a Social Media Content Calendar

A social media content calendar is a popular element of most marketing strategies. A content calendar allows you to map out your content and posts ahead of time and schedule them out. Doing this in advance will help you feel less stressed for time during your workweek...

The Passage of Breonna’s Law

The Passage of Breonna’s Law

On December 7, 2020, Governor Ralph Northam ceremonially signed “Breonna’s Law.” The law is in response to the death of Breonna Taylor, who was killed by police when they utilized a no-knock search warrant at her home in Louisville, Kentucky. Her death has inspired...

Take Back the Mic

Take Back the Mic

The Founder and CEO of AMP Global Technologies, Derrick N. Ashong, "DNA," recently established a revolutionary digital platform. Take Back The Mic (TBTM) is behind the launch of the first music competition format beginning in Africa and shared across the world. ...

H Code Media

H Code Media

H Code is the #1 digital Hispanic platform in the United States. Founded in 2015, they serve to connect leading brands with Hispanic audiences across the country using relatable storytelling, creative solutions, and high-quality datasets. According to Google DV 360, H...

AMP Global and the Importance of Digital Platforms

AMP Global and the Importance of Digital Platforms

In a world stricken by a pandemic, violence, and polarization, bringing people together is of the utmost importance. We need to focus on creating platforms that bring people together. Technology is one of many tools available to us. However, depending on how it’s...