How to Create and Present a Content Marketing Plan
Marketing a new or established business has never been easier when you consider all of the promotional resources that are available online. In fact, many of these resources are either free or come at a low cost. This makes marketing accessible to every small business...
Content Marketing Strategies that Include SEO
Content marketing is regarded as the undoubted future of digital marketing. Search engine optimization (SEO) consists of using strategically created content, which ensures that clients can get better viewership across the websites. Like any other marketing strategy,...
Providing a High Level of Customer Satisfaction
Providing a high level of customer satisfaction is more important than ever for small businesses and entrepreneurs who hope to compete with larger corporations. While they may not have the vast resources that those larger companies have at their disposal, smaller...
Creating a Marketing Strategy
A good marketing strategy will push you beyond the borders and enable you to acquire new users for your product and sustain relationships with others. It requires an in-depth understanding of human psychology, one whose process can never stop. A good marketing...
Learning to Build a Strong Brand
We live in a time when things in business move quickly. The Internet makes it easy to make a living doing what you're passionate about. With so much competition, it can be a struggle to build a strong brand and earn clients that will return to you. This might be...
Building Brand Loyalty
In the past, companies could rely on brand loyalty and trust that customer churn would be a minor problem. In recent years, the introduction of online shopping and the sudden onset of a global pandemic has changed that situation. Now, businesses are facing uncertain...
How PR and Marketing Can Work Together
Businesses have always benefited from taking a holistic approach. When every department pursues its own ends without collaboration, resources are wasted and the company lacks a unity of purpose. You need everybody to pull together towards a common goal, and the best...
Steps for Building a More Inclusive Organization
The average American workplace may be more diverse than ever before, but that doesn't mean they're still all that inclusive. A 2016 report from the Harvard Business Review found that Latino men and women are regularly snubbed in the workplace, and 63 percent of Latino...
Advice for More Authentic Content
Consumers connect with brands that consistently provide authentic content, but keeping your content fresh and engaging can be challenging. Even if you possess a high degree of creativity, you may find that you run out of ideas from time to time. These tips can help...
Advantages of a Social Media Content Calendar
A social media content calendar is a popular element of most marketing strategies. A content calendar allows you to map out your content and posts ahead of time and schedule them out. Doing this in advance will help you feel less stressed for time during your workweek...