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Desiree Peterkin Bell's Blog

How to Create a Branded Social Media Strategy

How to Create a Branded Social Media Strategy

Using social media to build a brand image for your business is almost essential to your success. Even though you may know why this is important, you may not know how to get started. These tips will help you launch a strategy for branding your business online so that...

Best Approaches for Brand Consistency

Best Approaches for Brand Consistency

If your brand isn't consistent, then it isn't recognizable to your customers. A steady branding message will read clearly.    A consistent brand will result in clients scrolling through their social media and immediately recognizing a post that has been made by...

What is Brand Activism?

What is Brand Activism?

Did you know that 91% of millennials and 85% of the average U.S. public would eagerly switch brands in favor of one that openly supports a worthwhile cause? These days, many people are excited about campaigning for a cause, and they expect...

How Your Brand Should Respond to the BLM Movement

How Your Brand Should Respond to the BLM Movement

The Black Lives Matter movement has become revitalized since George Floyd was murdered in police custody in May. For many Americans, the movement has reshaped the way they think about race relations, and as a result, they’ve prioritized learning about the challenges...

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